![]() ![]() Actively excluding data points and fluff is a service to the reader and a sign of a good writer. I’ve read several articles where I’m well over 1,000 words in, and I still have not gotten to the first of the “10 tips.” Their content creators were focused on bulking up the length and making it “comprehensive” at the expense of my sanity (and time).Īnother side effect of conflating skyscraper content with super-long content is failing to make tough decisions about what not to include. Or adding in a ton of vaguely relevant stats to try to build authority. Or stuffing in a dozen oft-used quotes on the subject from other experts in the hope they’ll share the post. This content creation process leads to poor decisions, such as padding posts with insufferably long, non-valuable introductions about the history of the keyword term. First, this content is written for search engines or to hit internally defined metrics, not for real readers. HANDPICKED RELATED CONTENT: Is There Such a Thing as the Best Word Count for SEO? Skyscraper can forget the most important audienceĬreating skyscraper content that ignores true value ultimately leads to a poor reader experience. It ignores your unique strengths in favor of an easy-to-replicate, hard to defend tactic of writing on a given subject. Creators who equate skyscraper content length, not value, are making a big mistake, says via Click To Tweetīut skyscraper content isn’t just about producing longer and longer posts to rank higher than your competitors on search engine results pages. Content of 1,000 to 2,000 words typically gives you the ability to write with some depth and authority. ![]() It’s hard – though not impossible – to deliver a ton of value in a post of 300 to 500 words. They use the word count as a proxy for value, something some people believe Google does as well. The crux of my issue with so many blogs and businesses trying to outdo each other is this: These content creators think skyscraper content is synonymous with length, not value. However, as a content consumer frequently on the receiving end of skyscraper content, I now think twice about it. I must admit when I first read about skyscraper content and the results it could produce, I was excited and built it into my content marketing planning. Skyscraper #content involves the reverse engineering of successful content to create something better and replicate its distribution strategy, says via Click To Tweet I encourage you to read the post by Brian Dean at Backlinko, who continues to be a good practitioner of this methodology. Replicate its distribution strategy by contacting those who linked to or shared the original and letting them know about the “new” content.Reverse engineer that content’s success by evaluating who linked to or shared it.Find successful content (typically from the top search results on Google but also popular content on social).To create skyscraper content, content marketers: ![]() Much like infographics, listicles, and other hot content marketing trends before them, the original concept of skyscraper was brilliant. What is this old kid on the block that’s still messing things up? It also makes finding the good stuff difficult. Introduced almost 10 years ago, this obsession in content marketing circles still negatively affects my reading experience. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |